Member Update · 5 September 2026
A multi-brand 'Brand House' refit becomes Bluepoppy's cue to consider what dealership design says about where vehicle retail is heading.
Bluepoppy Vehicle Solutions has been following Stellantis's transformation of its Preston dealership into a 'Brand House' — a single, contemporary showroom bringing Peugeot, Vauxhall, Fiat and Abarth together under one roof, alongside refreshed customer and aftersales space.
In its latest insight, Bluepoppy reads the refit as a marker of how vehicle retail is consolidating around fewer, better-considered spaces rather than one dealership per badge — a trend it suggests fleet buyers should note as manufacturers rethink where and how they meet customers.
Read Bluepoppy's full insight at bluepoppysolutions.com.
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