Rixxo on "Digital Distance" in B2B buying

Seven in ten organisations say buyers skip digital channels at the exact moment they are ready to buy. They pick up the phone instead, email a rep, or wait for a quote that could have been instant. New Forrester research, commissioned by Sana Commerce, calls this Digital Distance — and says it is costing manufacturers and distributors manual work, buyer confidence and growth. Rixxo is running a live session with Sana's Dan Cox, hosted by Christopher Gee, on why this happens, how to spot it in your own business, and what to do about it. It takes place online on 13 October, 14:00–15:00. Those who register receive the full Forrester report and the recording, whether or not they attend live.